502-552-7377 ​tom.aronson@racingresourcegroup.com

ANALYTICS AND DATA
ANALYTICS AND DATA
  • Horse industry/business impacts and economic studies
  • Competitive gaming market interactions
  • New business projections and market analysis including Historic Horse Racing (HHR)
  • Demographics and other measurements
BUSINESS CREATION, STABILIZATION And PROFITABILITY
BUSINESS CREATION, STABILIZATION and PROFITABILITY
  • Business analysis and comparatives
  • Planning, funding and operation of new businesses
  • Revenue distribution models 
  • Departmental performance and integration (‘wiring”)
  • Resource allocation and training
  • Customer service
  • Management-employee workshops (“SWOT” analysis, etc.)
INNOVATION & OPTIMIZATION: HORSE RACING
INNOVATION & OPTIMIZATION: HORSE RACING
  • Historic Horse Racing (HHR) 
  • Horse racing-based gaming alternatives
  • Account wagering (ADW)
  • Off-track betting and other physical extensions
  • New wagers and game development
  • “Racino” conversion and integration
  • Simulcasting
HORSE MARKET PRODUCT DEVELOPMENT AND INTRODUCTION
HORSE MARKET PRODUCT DEVELOPMENT AND INTRODUCTION
  • Business prospectus for horse products
  • Market sizing and pricing
  • Patenting
EVENT DEVELOPMENT, SPONSORSHIP AND SEASONAL PROMOTION
EVENT DEVELOPMENT, SPONSORSHIP AND SEASONAL PROMOTION
  • Competitive gaming market interactions
  • New business projections and market analysis
  • Demographics and other measurements
  • Horse industry/business impacts and economic studies
REPRESENTATION AND NEGOTIATION
REPRESENTATION AND NEGOTIATION
  • Policy development 
  • Positioning and argumentation
  • International market entry
  • U.S. market entry 
GOVERNMENT AND REGULATORY AFFAIRS
GOVERNMENT AND REGULATORY AFFAIRS
  • Referendum campaign management
  • Legislation and rule writing
  • Legislative connection and communication 
  • State commission initiatives
MEDIA RELATIONS
MEDIA RELATIONS
  • Crisis management
  • Proactive positioning
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