ANALYTICS AND DATA
- Horse industry/business impacts and economic studies
- Competitive gaming market interactions
- New business projections and market analysis including Historic Horse Racing (HHR)
- Demographics and other measurements
BUSINESS CREATION, STABILIZATION and PROFITABILITY
- Business analysis and comparatives
- Planning, funding and operation of new businesses
- Revenue distribution models
- Departmental performance and integration (‘wiring”)
- Resource allocation and training
- Customer service
- Management-employee workshops (“SWOT” analysis, etc.)
INNOVATION & OPTIMIZATION: HORSE RACING
- Historic Horse Racing (HHR)
- Horse racing-based gaming alternatives
- Account wagering (ADW)
- Off-track betting and other physical extensions
- New wagers and game development
- “Racino” conversion and integration
- Simulcasting
HORSE MARKET PRODUCT DEVELOPMENT AND INTRODUCTION
- Business prospectus for horse products
- Market sizing and pricing
- Patenting
EVENT DEVELOPMENT, SPONSORSHIP AND SEASONAL PROMOTION
- Competitive gaming market interactions
- New business projections and market analysis
- Demographics and other measurements
- Horse industry/business impacts and economic studies
REPRESENTATION AND NEGOTIATION
- Policy development
- Positioning and argumentation
- International market entry
- U.S. market entry
GOVERNMENT AND REGULATORY AFFAIRS
- Referendum campaign management
- Legislation and rule writing
- Legislative connection and communication
- State commission initiatives
MEDIA RELATIONS
- Crisis management
- Proactive positioning